DEEP DIVE SESSION // WEDNESDAY - 15 JANUARY

Empowering Retail & Commerce

Retail & Advertising

The retail and advertising sectors are undergoing a transformation, and geospatial technology is leading the charge by delivering insights that drive innovation and efficiency. This session will explore how retail companies are utilizing geospatial data to enhance customer engagement, optimize store placement, and deliver personalized shopping experiences. Through the use of real-time data from sensors, mobile devices, and spatial analytics, retailers can track consumer behavior, predict trends, and create hyper-localized marketing strategies. In advertising, geospatial tools enable precise targeting, allowing brands to tailor campaigns based on location and demographics, enhancing the relevance and impact of their messaging. These technologies not only increase the effectiveness of advertising but also help retailers better understand and serve their customers.