Marketing and Communication Summit

Pre Conference // MONDAY - 13 JANUARY

The geospatial industry is undergoing a remarkable transformation, driven by the latest innovations and an expanding array of opportunities. However, this rapid evolution calls for a parallel shift in how geospatial technologies are marketed and communicated. Despite their importance, traditional marketing approaches in the geospatial sector often rely on repetitive strategies that fail to connect with modern, dynamic audiences.

To meet this challenge, the geospatial industry must recognize marketing and communication as essential forces driving growth and visibility. Skilled marketing professionals play a critical role in articulating the value of geospatial solutions, positioning them effectively within broader markets, and crafting compelling narratives that resonate across diverse audiences.

Key Focus Areas of the Marketing and Communication Summit

This specialized summit will explore three critical dimensions of advancing marketing and communication within geospatial organizations:

Redefining Marketing and Communication Strategies
As geospatial technologies evolve, so must the strategies employed to promote them. The summit will delve into how organizations can refine their branding, positioning, and messaging to better connect with mainstream markets. By aligning marketing strategies with industry-specific features and potential, companies can enhance their reach and impact.

Leveraging Artificial Intelligence for Smarter Marketing
Artificial intelligence (AI) is revolutionizing marketing across industries, and its potential within geospatial cannot be overstated. From analyzing market trends to personalizing communication and optimizing outreach, AI empowers companies to create more targeted and effective campaigns. This discussion will highlight actionable ways to integrate AI into marketing strategies, ensuring geospatial companies stay competitive in a fast-evolving landscape.

Raising Awareness through Geospatial Storytelling
Geospatial technologies have the power to create transformative impacts, but effectively communicating these benefits remains a challenge. The summit will explore innovative approaches such as data visualization, storytelling, and interactive demonstrations to make complex geospatial concepts more accessible and engaging. These methods can play a pivotal role in driving awareness and mainstream acceptance of geospatial solutions.

Bridging the Gap Between Innovation and Perception
Despite its vast potential, the geospatial industry continues to face hurdles in achieving widespread recognition and adoption. Marketing approaches must be as innovative and specialized as the technologies they promote. Collaboration between marketing experts and geospatial professionals is vital to crafting messages that resonate with diverse stakeholders while navigating the industry’s unique intricacies.

To address these challenges and unlock new opportunities, the Marketing and Communication Summit will take place on January 13, 2025, as a pre-conference event to the GeoBuiz Summit 2025 in Denver. Under the theme “Sensors to Services: Driving Productivity and Market Economy,” the summit will enable insightful discussions, actionable strategies, and collaborative solutions to redefine how the geospatial industry communicates its value to the world.

Speakers

Tyler Svitak

Executive Director
Colorado Smart Cities Alliance

Narendra Babu Vattem

CEO
iSpatial Techno Solutions (IST) Inc

Dhananjay Deshmukh

VP - GIS & Crowdsourcing
Tech Mahindra

Chris Surbey

Director of Product Management
ENER-i.AI INC