MARCOM Roundtable on ‘Branding Geospatial Industry in World Economy and Society’
Geospatial industry is evolving as enabling pillar of world economy and society in digital age, however its branding and positioning and messaging with mainstream economy remains most challenging. At the same time that offers great opportunity for marketing experts to think out of the box and co-develop messaging that could represent holistic view of geospatial industry and its value impact in world economy.
Marketing and communications is one of the most crucial aspects of business leadership and role of Marketing Experts is directly linked with future of geospatial industry. And its marketing experts who would enable and empower geospatial industry find its due place in world economy, crafting and nurturing the future of geospatial profession and demonstrating its value proposition in our living.
Aligned with above, we shall be organising a Marcom Roundtable on 6th March as pre-conference event to GeoBuiz Summit (7-8 March) in Monterey. Having theme ‘Branding Geospatial Industry in World Economy and Society’, marketing experts would touch upon following four topics:
- Defining and Branding Geospatial Industry Ecosystem
- Geospatial Industry and its Relationship with IT & Engineering
- Geospatial Industry and Value Proposition for Sustainability of Everything
- Geospatial Industry and Public Policy
Speakers
Jacqueline Gimenez
Head - Account Based Marketing
Esri
Cody Cooper
Sector Vice President
Geospatial Marketing Communications at Trimble Inc.
Gillian Smith
Vice President Marketing
NextNav
Paul E Smith
Co-Founder - Chief Revenue Officer
EOI Space
Deirdre Bishop
Chief-Geography Division
U.S. Census Bureau
Lyn Chassagne
Vice President - Marketing
BlackSky
Jonathan Fath
Director - Marketing
OGC
Jeremiah Karpowicz
Group Editorial Director
Diversified Communications
John McArthur
Vice President of Sales & Marketing
Wispr
Rosalind Goodfellow
Deputy Director, Policy
Geospatial Commission, Cabinet Office, UK
Andreas Nordansjo
CMO
Globhe