Geospatial industry is evolving as enabling pillar of world economy and society in digital age, however its branding and positioning and messaging with mainstream economy remains most challenging. At the same time that offers great opportunity for marketing experts to think out of the box and co-develop messaging that could represent holistic view of geospatial industry and its value impact in world economy.
Marketing and communications is one of the most crucial aspects of business leadership and role of Marketing Experts is directly linked with future of geospatial industry. And its marketing experts who would enable and empower geospatial industry find its due place in world economy, crafting and nurturing the future of geospatial profession and demonstrating its value proposition in our living.
Aligned with above, we shall be organising a Marcom Roundtable on 6th March as pre-conference event to GeoBuiz Summit (7-8 March) in Monterey. Having theme ‘Branding Geospatial Industry in World Economy and Society’, marketing experts would touch upon following four topics:
Head - Account Based Marketing
Sector Vice President
Geospatial Marketing Communications at Trimble Inc.
Vice President Marketing
Co-Founder - Chief Revenue Officer
U.S. Census Bureau
Vice President - Marketing
Director - Marketing
Group Editorial Director
Vice President of Sales & Marketing
Deputy Director, Policy
Geospatial Commission, Cabinet Office, UK