Location Intelligence: Building Business Value in a New World Order

Date: 11th November 2020 // Time: 9:30 am – 12:00 pm CET


Location has always been an important factor in most business decisions - from determining the best area to open a new store for improving supply chain to creating engaging marketing campaigns. Insurance and financial services use location analytics to assess risk and verify claims. Businesses also use location technology to manage customers by integrating their enterprise resource planning (ERP), customer relationship management (CRM) and social networking platforms with the Geographic Information System (GIS).

The Covid-19 pandemic has seen demand for geographically-relevant information escalated to a whole new level. Hundreds of organisations and individuals are poring over maps and graphs looking for more information about the spread of and trends in the viral outbreak. Contact tracing, monitoring people’s movement, and mapping of vulnerable populations are a few of the location-based application that have been assisting health authorities in managing the outbreak.

In the post-pandemic era, it is more important than ever for businesses to understand their interests and assets by location. Businesses with large, global footprints need to analyse the different characters and complexities from place to place, be it customer spending habits, shipping routes, or facility conditions, in order to execute an effective recovery and continuity plan. Location data is now a business essential — and will remain so in the new world order.

Register Now


Day and Date: Wednesday, 11th November 2020
Time: 9:30 am -12:00 pm CET
Industry Sector: Location Intelligence

Session Time (CET) Session Theme


Welcome Note
Remko Lugten, Regional Director, Europe, Geospatial Media and Communications


Normalizing Indoor Contact Tracing & Mobility Data
Contact tracing is an important emergency healthcare initiative, and is necessarily invasive. As commercial buildings reopen after COVID-19, solutions for indoor contact tracing and social distancing measures have become the need of the hour. Location intelligence is key to redesigning office layouts that complies with 2-meter social safe distance, track movements of people inside a building, determine maximum occupancy inside a room, and even to monitor employees’ symptoms and health issues. In this front, indoor mobility data is foreseen to become critical as the world adapts to co-exist with the virus. What are the innovations by indoor location platform providers that can entice potential users such as airports, hospitals, shopping malls, convention centers and warehouses?

Points of discussion

  • Indoor location intelligence in the age of COVID-19
  • Indoor mobility data: Challenges vs opportunities
  • Market trends & directions for indoor location industry


Michael Gram, CEO & Founder, MapsPeople
Annina Koskiola, CEO & Co-founder, Proximi.io
Thomas Jelle, CEO, Mazemap
Samuel Van de Velde, CEO, Pozyx


The Real Estate Recovery: Playing it Right with Location Data
The global commercial real estate was hit hard by the pandemic. Sub-sectors such as hospitality and retail experienced immediate impact, while office buildings and industrial are foreseen to face longer term impacts due to the change in workplace behavior. The impacts have subsequently changed the financing, insurance and construction patterns in the market. Real estate companies are now focusing on preserving value and liquidity of existing assets, while complying with government regulations to keep tenants and visitors safe. Location intelligence has become more important than ever to generate greater insights on a property value as well as to identify the right real estate investment opportunities.

Points of discussion

  • The rise of mobility data in real estate industry
  • Work-from-home (WFH) trend and its impact to real estate: Is location no longer important?
  • The bigger role of analytics in retail and hospitality real estate


Charlie Davies, CEO, TravelTime
Elena Rivas Ruzafa, Head of Data Science, JLL
Dewi Spijkerman, Senior Geospatial Analyst, Knight Frank


Digital-first Consumers: The End of Retail-centric Supply Chains?
Retail industry is moving towards omnichannel distribution to cater to the ever-increasing digital-first consumers. In this digital day and age, once consumers place orders via their smartphones, they expect the products to be delivered right away. For retailers, being out-of-stock is no longer an option. The cultural shift in supply chain will require enhanced planning and analytics capabilities and location selection strategies for retailers. For suppliers, the distribution center design, material handling infrastructure and replenishment processes are becoming critical. As the line between suppliers and retailers gets blurred, the entire logistics value chain is now disrupted.

Points of discussion

  • How location intelligence drives omnichannel experience
  • The potential of digital technologies such as AI, IoT, augmented reality, robotics, etc. in revolutionizing the entire retail supply chain processes
  • The impact of location analytics to the offline retail world


Dan Mărculescu, CEO & Founder, Footprints for Retail
Sarah Hitchcock, Co-founder & COO, Geolytix
Gertjan Slob, Director-Research, Locatus


AI & Predictive Analytics: The New Reality for BFSI Industry
The global health emergency has created grave impacts, expanded into far-reaching economic and societal issues universally. The banking and financial services institutions are facing immediate effect, especially due to the increased credit risk of corporate and retail clients. Insurance and reinsurance firms are looking at billions in claims for business interruption and trade credit insurance losses. The BFSI industry now has to continuously anticipate, adapt and manage risks in the prolonged period of uncertainties. It is more important than ever to stay connected with customers and gain real-time insights about the physical world. AI-enabled tools such as location-based sensors, geo-information systems and wearables, along with machine learning capabilities, can help the industry to cut costs, reduce risks and generate actionable customer insights.

Points of discussion

  • The critical role of real-time analytics in BFSI industry post-COVID
  • How location intelligence can create personalized financial services experience
  • The rise of predictive risk scoring in insurance industry


Marijan Mumdziev, CEO, Amodo
Rosina Smith, Head of Client Success, Insurdata
Hans Viehmann, Product Manager, Spatial and Graph, Oracle


Closing Remarks


Sarah Hisham
Sarah Hisham

Director- Product Management

Pulkit Chaudhary
Pulkit Chaudhary

Industry Manager: Location Intelligence